Business Insider took the opportunity to go behind-the-scenes in one of the new locations before it opened, and got a peek at the processes that goes into serving up America's favorite fast food roast beef. It's why we get to work every morning at 8 a.m. even though we don't open until 11. Read the Arby's, just how is their roast beef made? There’s no clear definition -- it’s more of a description -- but if you smoke it, salt it, cure it, or add preservatives to it, it’s probably processed. * * Please keep in mind that most fast food restaurants cannot guarantee that any product is free of allergens as they use shared equipment for prepping foods. Arby's chose the three meats based on a customer survey, which found that people wanted cold cuts rather than meat that needs to be reheated, like its iconic roast beef. Arby's has tweeted more than once about the source of their name, stressing that while Arby's does actually come from the initials "R" and "B," it's not a reference to roast beef. The biggest sandwich Arby’s has ever sold. What Is Processed Meat? Roast beef is staying, but they're also looking to appeal to a younger crowd that typically gravitates toward sandwiches of all kinds, instead of just their grandparents' roast beef. They add that it's probably not the meat you're seeing in the bag — there's also a "gelatinous broth" the hunk of meat is soaking in. No, these sweats are reserved for only the most dedicated meat lovers. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. New York (CNN Business)Arby's is best known for selling its succulent meats inside sandwiches. But it was confirmed again and again independently, from Arby's employees that worked both behind the counter and in the kitchen. Join the discussion today. They confirmed there's absolutely no truth the story, and said that their roast beef is, in fact, completely beef. The restaurant has been selling three of its sliced meats (roast turkey, ham and corned beef) in half-pound and pound packages at nine Atlanta-area locations for a limited time. The investigation (via WALB News 10) found that the problem wasn't bad roast beef, but a defect in the meat slicer. It's about meeting an unmet need," Arby's Chief Marketing Officer Patrick Schwing told CNN Business. Arby's carrot-less marrot. While Arby's might be iffy about the antibiotics in their roast beef, they are actively participating in efforts to increase the sustainability of beef production in the US. The campaign's "head of sandwiches" character moans about people who "still think Arby's is just roast beef," and that "The last time you went to Arby's you were with your grandparents who ate exclusively roast beef, every meal, somehow.". Arby's uses a process with top round beef roasts that are injected with a slurry of meat, salt, and some spices to improve the yield. Some meat arrives ready to slice and serve, such as the brisket, has already been smoked for 13-plus hours at a smokehouse in Texas. Sometimes, they put fries on top of the meats. Here's why, The Rockefeller Foundation -- founded on oil money -- is dropping fossil fuels, Disney workers used to make magic, now they struggle to make ends meet, See Walmart's self-driving delivery trucks in action, These restaurant owners don't know how long they can hang on, This vegan restaurant is actually opening locations during the pandemic, Fox News' Geraldo Rivera spars over election fraud claims: 'Stop this! All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC 2018 and/or its affiliates. Eight doesn't sound like much, but The Legal Examiner says it was enough to spark an investigation that ultimately uncovered a total of 72 cases of illness. The trial began in mid-July and is slated to end later this month. (Fun fact: those curly fries weren't added until the 1980s.). The fast-food-sandwich market is not an easy one to conquer, but it’s reasonable to say Arby’s has the whole “roast beef” quadrant in the bag. It’s unclear whether Arby’s sauerkraut is quality or of the canned variety, which would make a difference in the case for or against this option. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Arby’s Sauce® Horsey Sauce® SLIDERS Pizza Slider: Genoa Salami, Pepperoni, Swiss Cheese (Processed Slice), Robust Marinara, Split Top Bun. Here's another story most people have heard: Arby's got their name from the initials of their signature product, roast beef. The claim basically says their roast beef is actually imitation meat, made from gels, liquids, or pastes, formed into a vaguely meat-shaped lump then roasted, cooled, and turned into sandwich filler. Morningstar: Copyright 2018 Morningstar, Inc. All Rights Reserved. Too many of them, in fact. Decades later, their more expensive menu was cited as one of the major factors in their flailing business. And it’s a good niche to cover–the FDA recognizes roast beef as an extra-lean cut, which means it’s pretty healthy as far as meat … They're so well-known for it that according to AdWeek, it was at the heart of their slipping sales in the 21st century. Arby's new Greek Gyro features a blend of lamb, beef, and Mediterranean spices sliced straight from a spit rotisserie. Arby's may have built their business on roast beef, but in recent years, they've been trying to stress to customers — current and potential — that it's not all they're about. Leroy and Forrest Raffel opened Arby's on July 23, 1964, says Business Wire. According to Arby's, the meat in an Arby's roast beef sandwich is roast beef. But for all of those different meat combinations and permutations, would you trust Arby’s to serve you a nice steak? Arby’s does not … Arby's created this Meat Everest in response to customer requests. Their Corporate Social Responsibility program is called PurposeFULL, and part of that program is their focus on the food industry, FlavorFULL. Strangely, even though Arby's is trying to clear up the misconception today, Today notes that during the 1980s, Arby's actually included the source of their name in an advertising campaign. ", which gave some serious creedence to the idea they named themselves after their flagship product. Sounds unlikely, right? All three meats are sliced at the restaurant and cost roughly the same as sliced deli meat at a grocery store: $4.99 for a half pound and $8.99 for one pound. Arby's: Better Bet. Biden's economic plan is bold. They did it at a time when everyone else was doing burgers, and their original menu of fresh-sliced roast beef was considered something completely out of the box. a Arby's 5 Meat Mega Stack does not contain fish, peanuts, shellfish or tree nuts. They're well aware of the rumors, and Arby's Jim Lowder wrote Snopes, "Thank you for doing your part to curb the urban legend about Arby's Roast Beef. The Arby's closest to me has an open counter back. Arby's is selling some of its meat in bulk at nine Atlanta-area restaurants. I heard from someone who had a relative work at Arby's, and they said that the roast beef came in sort of a semi-liquid form in plastic bags, which was then baked to become solid, then sliced in the store; is this true? Arby’s: Want meats? 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