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Trader Joe's is getting rid of product names such as Trader José's, Arabian Joe's and Trader Ming's that critics say are racist and perpetuate "harmful stereotypes." We made it easy for you to exercise your right to vote! Earlier this month the company said it was looking at changing some labels. Kylee Zempel is an assistant editor at The Federalist. Like any successful business, the company explained that while it gladly makes changes when they’re warranted, it “make[s] decisions based on what customers purchase, as well as the feedback we receive from our customers and Crew Members.” When certain products or names stop selling, Trader Joe’s says that’s when it discontinues those items: “It’s kind of what we do.”, The company acknowledged the ethnic branding, saying its “Buying Team” began using those names “decades ago.”, “We thought then — and still do — that this naming of products could be fun and show appreciation for other cultures,” Trader Joe’s said. ‘Here is a stone which the feet of a few outcasts pressed for an instant, and this stone becomes famous; it is treasured by a great nation.’. Add your voice! That's what we call value. “The Trader Joe’s branding is racist because it exoticizes other cultures - it presents ‘Joe’ as the default ‘normal’ and the other characters falling outside of it - they are ‘Arabian Joe,’ ‘Trader José,’ and ‘Trader Joe San.’”. Read De Tocqueville’s Enduring Insights Here, I Moved From Locked-Down Virginia To Open Florida, And Faces Came Back To Life. Other Trader Joe's names cited include Arabian Joe for Middle Eastern food, Trader Giotto's for Italian and Trader Joe San for Japanese cuisine. When it recently came for Trader Joe’s, the grocery company responded loud and clear: We don’t bow to the cancel mob. Trader Joe’s Says It’s Rebranding Some Products After Petition Calls Them Racist. “For example, ‘Trader Ming’s’ is used to brand the chain’s Chinese food, ‘Arabian Joe’ brands Middle Eastern foods, ‘Trader José’ … For example, ‘Trader Ming’s’ is used to brand the chain’s Chinese food, ‘Arabian Joe’ brands Middle Eastern foods, ‘Trader José’ brands Mexican … “A few weeks ago, an online petition was launched calling on us to ‘remove racist packaging from [our] products,’” Trader Joe’s said in a statement last week. It came for the Washington Redskins — canceled. Trader Joe's Santa Cruz (193) 700 Front St Santa Cruz, CA 95060 US 831-425-0140 These products have been really popular with our customers, including some budding mathematicians.”, While cancelers continue signing onto the petition, Trader Joe’s said it has recently received much support for its branding as “customers reaffirm[] that these name variations are largely viewed in exactly the way they were intended­ — as an attempt to have fun with our product marketing.”, “Trader Joe’s has been a unique, fun and neighborly place to shop for over 50 years,” the company said. For example, ‘Trader Ming’s’ is used to brand the chain’s Chinese food, ‘Arabian Joe’ brands Middle Eastern foods, ‘Trader José’ brands Mexican foods, ‘Trader Giotto’s’ is for Italian food, and ‘Trader Joe San’ brands their Japanese cuisine.”, The petition further bemoans the inception of Trader Joe’s, alleging it was inspired by a “racist book and a controversial theme park attraction” and saying it perpetuates “exoticism.”, Trader Joe’s isn’t having any of it. Friend-Daniel also told the publication that repackaging had been in progress before the petition and was not in response to it. Advertisement Trader Joe's is a neighborhood grocery store with amazing food and drink from around the globe and around the corner. Her examples, “Trader Ming’s is used to brand the chain’s Chinese food, “Arabian Joe” brands Middle Eastern foods, “Trader Jose” brands Mexican foods,” etc. “For example, we named our Mexican beer ‘Trader José Premium’ and a couple guacamole products are called ‘Avocado’s Number’ in a kitschy reference to a mathematical theory. Other Trader Joe's names cited include Arabian Joe for Middle Eastern food, Trader Giotto's for Italian and Trader Joe San for Japanese cuisine. It’s also revealed how abnormal the lifestyle I followed in Virginia really was. Find 22 listings related to Trader Joe in Hollister on YP.com. ©2020 Verizon Media. "We … The brand claims it decided to repackage products labeled "Trader Ming's," "Trader Giotto's," "Arabian Joe," and more "several years ago," not because of the petition. “Following were inaccurate reports that the petition prompted us to take action. The company says that it will no longer use terms like "Arabian Joe," "Trader Jose's," "Trader Ming's," "Arabian Joe," and more. According to the petition, which has been signed by more than 2400 people at last check, “the grocery chain labels some of its ethnic foods with modifications of ‘Joe’ that belies a narrative of exoticism that perpetuates harmful stereotypes.”. United Arab Emirates - Trader Joe's | Trader Joe's Trader Joe's is a neighborhood grocery store with amazing food and drink from around the globe and around the corner. Other brands identified by the petition include "Arabian Joe” for Middle Eastern foods, “Trader Giotto’s” for Italian foods and “Trader Joe San” for Japanese cuisine. We also decided to consider what amid this strange and stressful year brought us joy, sometimes unexpectedly. Trader Joe's is getting rid of product names such as Trader José's, Arabian Joe's and Trader Ming's that critics say are racist and "perpetuates … Multiple infants were born alive after botched abortions in Texas, a new CONTINUE READING >. The brand claims it decided to repackage products labeled “Trader Ming’s,” “Trader Giotto’s,” “Arabian Joe,” and more “several years ago,” not because of the petition. Instructions call for a very quick jaunt in the oven (about 3 minutes) and result in some delightfully crispy, deliciously snackable food. Eskimo Pie Drops 'Derogatory' Name After Nearly A Century, Mrs. Butterworth's, Cream Of Wheat Vow To Review Packaging To Address Racism, Uncle Ben’s ‘Evolving’ Its Brand Identity After Aunt Jemima Name Change. Trader Joe’s announced that it has been working on repackaging its international food products for “several years” after a widespread petition called out the grocery chain out for their “racist branding and packaging.”, A petition created earlier this month took aim at Trader Joe’s “ethnic foods” and noted that they belie “a narrative of exoticism that perpetuates harmful stereotypes.”, “For example, ‘Trader Ming’s’ is used to brand the chain’s Chinese food, ‘Arabian Joe’ brands Middle Eastern foods, ‘Trader José’ brands Mexican foods, ‘Trader Giotto’s’ is for Italian food, and ‘Trader Joe San’ brands their Japanese cuisine,” reads the petition. All rights reserved. Sign up for membership to become a founding member and help shape HuffPost's next chapter. We want to be clear: we disagree that any of these labels are racist. See reviews, photos, directions, phone numbers and more for Trader Joe locations in Campbell, CA. Trader Joe's Now Says It Won't Remove Stereotypical Branding from International Foods Earlier this month, a company spokesperson indicated the … Pad Thai was packaged as Trader Ming’s, falafels and hummus were Arabian Joe’s, anything vaguely south of the border was Trader José’s, Italian offerings were courtesy of Trader Giotto’s, and Japanese-ish foods were Trader Joe-San. It came for police shows — canceled. Here, with social life open, life has felt incredibly normal. Today is National Voter Registration Day! In the wake of the police killing of George Floyd and nationwide protests against racial inequality in America, brands like Aunt Jemima, Uncle Ben’s, Cream of Wheat, Mrs. Butterworth, and more have reevaluated their names, mascots and imagery to not perpetuate racism and stereotypes. The petition also took issue with the chain’s founder, Joe Coulombe, taking “inspiration in building the Trader Joe’s brand from a racist book and a controversial theme park attraction, both of which have received criticism for romanticizing Western Imperialism and fetishizing non-Western peoples.” The petition points to the chain’s website, which claims Coulombe was inspired by the book “White Shadows in the South Seas” and the Disneyland Jungle Trip ride. It came for Aunt Jemima, Rice Crispies, Goya, Lady Antebellum — the list never ends. Trader Joe’s did not respond to HuffPost’s request for comment. Important conversations are happening now. Great quality at great prices. This time of year, we often visit Trader Joe’s multiple times each week, to stock up on holiday baking supplies, quick and tasty weeknight dinners (hello, fondue! The woke mob, spurred on by Black Lives Matter following George Floyd’s death, has come not only for cities and statues but for people and brands. “We look forward to taking care of our wonderful customers for many future decades.”. Other Trader Joe's names cited include Arabian Joe for Middle Eastern food, Trader Giotto's for Italian and Trader Joe San for Japanese cuisine. Asian products were labeled Trader Ming, Italian products Trader Giotto, Trader José for Latinx-inspired products, and Arabian Joe for Middle-Eastern foods. The chain is one of many who has been faced with reassessing their brand’s racist history and/or marketing. Enjoy, and happy new year! The world the pilgrims made is a testament to their resolve and daring, without which this country and the people we love so much would not exist. To be clear: we disagree that any of these labels are Racist faced with reassessing their ’! To open Florida, and Faces came Back to life 'Trader José, ' José. 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